The book covers the foundations of effective selling by understanding people’s psychology and needs. Through the book, the reader learns how to communicate effectively with customers and present offers in an attractive way. It also provides many tips on how to deal with objections and convert potential customers into permanent customers.
The book also reviews techniques for building trust with the customer and how to create a lasting relationship with the target audience. It also discusses the importance of developing personal skills, such as listening skills, the art of influencing others, and developing positivity and mental thinking that contribute to success.
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