Description
The last decade of the 20th century was truly the age of communication. Communication was no longer merely a tool to aid the production process; it had become a form of advanced production itself. In addition to the manufacture of machines, there is now the manufacture of ideas. On a human level, societies are now witnessing a new wave of development: training in human relations, teamwork, and communication. Current efforts are focused on restoring the importance of human communication. The Arab world is not facing a crisis in this type of communication. What the Arab manager needs is not simply to cultivate sensitivity to communicating with others, but to guide it towards greater effectiveness. This book is simply a contribution to this process of rationalization: how to understand ourselves better and more deeply, how to understand our socio-cultural framework and customs, and how to assimilate scientific methodologies and advanced technologies in the field of communication, in order to develop communication capabilities to serve the future.
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