The Spirit of Crowds The Psychology of the Masses

Description

The spirit of crowds deserves to be studied, even if only out of curiosity. Understanding the spirit of crowds sheds a powerful light on previously incomprehensible historical and economic events. It is fair to say that the world’s leaders—the founders of religions and states, the apostles of all faiths, and the pillars of politics—were, by nature, psychologists, possessing an almost innate and genuine understanding of the spirit of crowds. This profound knowledge enabled them to easily dominate these societies. This book attempts to resolve the enigma of crowds through purely scientific methods, the only way to uncover fragments of truth. It examines the characteristics of crowds, their psychological unity, their feelings, morals, imagination, ideas, beliefs, and leaders, as well as the methods these leaders employ to persuade. The book has had such a profound impact that Mussolini remarked: “I have read *The Spirit of Crowds* countless times, and I often return to it.”