Be Obsessed or Be a Subordinate

“Be Obsessed or Be a Subordinate” is a powerful call by Grant Cardone to embrace the idea that obsession, often viewed negatively in society, is the key ingredient that can lead individuals to tremendous success. Cardone not only offers readers insight into his personal journey, but also offers practical advice on how to use obsession to their advantage.
Cardone shares his personal experiences, the challenges he faced, and how obsession helped him overcome them. From his beginnings marked by substance abuse and loss of direction, Cardone’s journey transformed him into a sales magnate and business giant, a testament to his principle: allowing obsession to guide one’s actions.
The book offers practical steps for readers to channel their obsessions constructively. It urges readers to identify their obsessions, set high goals, and connect with like-minded people. Throughout the book, he reinforces the idea that true success requires significant investment, risk-taking, and rejecting societal norms that equate obsession with imbalance. “Be Obsessed or Be a Boss” is an invitation to people to embrace their obsessions and use them as fuel to achieve their dreams and aspirations. Grant Cardone’s journey and the insights he offers are a roadmap for anyone looking to break out of mediocrity and make their mark on the world.