Digital Public Relations and Crisis Management

Description

This book addresses digital public relations and the management of health crises in Asia, particularly the COVID-19 pandemic. With the tremendous advancements in communication and organizational technology, public relations has become an indispensable necessity for any organization aiming for stability and security. Public relations management is a vital component of any organization’s organizational structure. Its crucial role in building a positive reputation and fostering mutual trust between senior management and the organization’s diverse internal and external stakeholders cannot be overlooked. The importance of public relations is paramount when an organization faces a crisis, as it plays a vital role both before and after the crisis occurs. This is achieved through continuous development and refinement of preventative, remedial, and emergency planning strategies. This has transformed public relations practitioners from mere communicators into active participants in crisis management and decision-making processes related to crisis communication strategies and their implementation.